{"id":3127,"date":"2026-10-12T11:28:34","date_gmt":"2026-10-12T09:28:34","guid":{"rendered":"https:\/\/www.avenches.ch\/new-brand-identity\/"},"modified":"2026-10-12T15:51:44","modified_gmt":"2026-10-12T13:51:44","slug":"new-brand-identity","status":"publish","type":"page","link":"https:\/\/www.avenches.ch\/en\/new-brand-identity\/","title":{"rendered":"New brand identity"},"content":{"rendered":"<div class=\"variant-2 bg-variant-1-surface text-variant-1-on-surface alignfull not-prose wp-block-hero--simple alignfull wp-block-hero\">\n  <div class=\"mx-auto w-[calc(100vw_-_2rem)] max-w-(--container-max-width) flex flex-col gap-9 py-14\">\n  <h1\n  class=\"text-balance text-4xl font-black leading-[1.2] tracking-wide md:text-5xl\/12 lg:max-w-3\/4\">\n  Avenches Tourism unveils its new brand identity: \u201cPASS\u00c9S VIVANTS\u201d\n<\/h1>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-video alignwide\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/AVENCHES_VIDEO.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/AvenchesTourisme_CommuniquePresse-_mediatheque.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of AvenchesTourisme_CommuniquePresse _mediatheque.\"><\/object><a id=\"wp-block-file--media-c0ea0305-beda-4a78-b2d2-e46350d6e908\" href=\"https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/AvenchesTourisme_CommuniquePresse-_mediatheque.pdf\">AvenchesTourisme_CommuniquePresse _mediatheque<\/a><a href=\"https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/AvenchesTourisme_CommuniquePresse-_mediatheque.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-c0ea0305-beda-4a78-b2d2-e46350d6e908\">Download<\/a><\/div>\n<div class=\"py-14 alignfull not-prose variant-1 bg-variant-1-background text-variant-1-text alignfull wp-block-gallery\">\n\n  \n  <div class=\"mx-auto w-[calc(100vw_-_2rem)] max-w-(--container-max-width) flex flex-wrap gap-2 md:gap-6\">\n  <figure\n  class=\"border-variant-1-border relative overflow-hidden rounded-xl border w-full aspect-4\/5 md:aspect-video\"\n  >\n  <img decoding=\"async\" width=\"2494\" height=\"1425\" src=\"https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1.png 2494w, https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1-300x171.png 300w, https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1-1024x585.png 1024w, https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1-768x439.png 768w, https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1-1536x878.png 1536w, https:\/\/www.avenches.ch\/app\/uploads\/2026\/10\/Utilisations-du-logo1-2048x1170.png 2048w\" sizes=\"auto, (max-width: 2494px) 100vw, 2494px\" \/>\n\n  <\/figure>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3127","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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